You got to be sold on yourself!
If want to excel in sales, we have to start with ourselves, it's because sales is a people's business. You got to be sold on yourself! People don't just buy products, they also buy the salesperson's confidence in the product, the confidence for the company that's selling the product, and the confidence in themselves.
The last time you bought something was because of how the salesperson presented himself. I'm sure you've heard so many stories where a potential buyer storms out of the dealership because of a price issue, but he then goes to another competitor and buys a similar product at a much higher price. You might be wondering how, but he bought the salesperson's confidence. Has that ever happened to you?
Even with e-commerce exploding in the last decade we still have to deal with people. When you buy a house, when you buy a car, when you buy an insurance policy, when you buy a phone, and the list goes on. This also includes the products that you buy online. Would you ever buy from a website or an online merchant that gives you a sketchy feeling? Exactly. No matter where we choose to shop, we have to deal with people, so how you appear to others is very important.
The chance of the costumer buying from you when you have zero confidence is very slim to none. Now a days consumers expect salespeople as a consultant or an expert on their field, who gives out recommendations on which to get and which to avoid.
How are they able to trust a low self-esteemed salesperson's advice? No matter how good the content is, if it's not presented properly, the consumer will not buy from the sales person. If the salesperson is not confident with him self, the costumer have no reason to believe that there is a big possibility that he really doesn't believe in the product.
Look, you buy from people and you sell to people. The people makes the transaction, not the product. It's the people that have your money, but to win over your potential costumer, you must win with yourself first!
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